A brand house specializing in creativity kits and educational games. We own numerous international brands – Small World Toys being our lead.

All our products are based on the concept of learning through experience and fun. Our games enhance the development of skills while offering children many hours of pleasure.

An active R&D division provides fresh ideas for innovative items, constantly striving to introduce new products to the market.

Our production facilities comply with the highest international standards of quality and safety requirements.


Creative Toys Ltd. established in Ashdod, Israel, by Reuven Graff, creating and selling - educational games, arts and activity kits, science lab, floor puzzles and more. Establishing a distribution network in Israel.

1st participation in Nuremberg Toy Fair

Acquired Orda Industries, originally established in 1969 and owns 2 factories in the Upper Galilee of Israel.
Specializing in educational games, selling worldwide.


The Creative Group are the exclusive importers and distributors for PLAYMOBIL.

1st participation in New York Toy Fair
1st participation in Hong Kong Toy Fair

Creative Group purchased Small World Toys, a leading toy Distributor in the USA founded in 1962. Along with it came multiple exclusive brands – link to more info.


The Creative Group purchased "Amigo", an Online Toy Company in Israel, selling Creative Group products as well as international brands.


Creative Group chosen to be the exclusive distributor of the international quality puzzles – Trefl.



We at Creative Group, are committed to helping every child achieve their full potential. At the heart of this commitment is the belief that children learn best when they are having fun. We can only achieve this goal if we are good corporate citizens who maintain high standards of business conduct and ethics and take part in building a safe and sustainable world for our children and for future generations.


We are our community. We are committed to integration, inclusion and equality.

We firmly believe businesses can be powerful platforms for social good. Beyond our commitment to delivering exceptional products, we are dedicated to making a positive impact in the communities we serve and the world at large. We continuously strive to conduct our operations ethically, support community-driven initiatives, and uphold sustainability principles. Together with our partners, employees, and stakeholders, we are on a mission to create a brighter, more inclusive future for all.

Quality Commitment

Our commitment to quality is unwavering. Every product we offer is a testament to our dedication to excellence, rigorously tested and refined to ensure it meets the high standards our clients deserve. Our team embraces innovative techniques, ensuring that our offerings are not just top-tier but also consistently evolving. We don’t just aim to meet expectations; we strive to exceed them. We never settle for ‘good enough.’ Our promise is uncompromised quality, each time, every time.

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